Like, the minute they were announced. I had heard really super good things about the company, but the high prices were dissuading me. I really didn’t want to spend 23 dollars (that is 33 Canadian dollars right now) on a lipstick that I didn’t even know if it would work for me. Samples are one of the main reasons I got into indies. When you’ve got not too much money and live in an area where makeup stores are few and far between (until this July we just had drug stores) you don’t want to blow it all on something you can’t try first. So, kudos to Rituel de Fille for finally offering sample packs.